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Anchors serve as navigational elements, guiding users to new pages or different sections within the same page. By making their purpose and destination clear, users can better understand where they’ll end up after clicking an anchor, ensuring a seamless and intuitive browsing experience.

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General Guidelines

AspectBest Practice
UsageUse anchors exclusively for navigation, directing users to different pages or to sections within a page.
ContentProvide clear and descriptive text indicating the action and destination. Avoid vague terms like “Click Here.” See Call to Action guidelines for detailed content recommendations.
StyleUnderline or otherwise visually distinguish anchors as links. Include an external link icon for off-site navigation to signal that the user will be leaving the current domain.
DoDon’t
Link to related content or provide additional resources that enhance user knowledge.Use anchors to trigger in-page actions or interactions (e.g., submitting a form).
Provide clear, descriptive anchor text for screen reader users.Embed links within overly long paragraphs or complex content structures, causing confusion.
Maintain consistent underlined styling or distinct visual cues for hyperlinks.Mimic button styles or visually blend anchors with surrounding text, making them difficult to identify as links.
Indicate external pages clearly, such as with an external link icon.Depend solely on color to distinguish links—include other cues like underlines or icons.
For comprehensive guidelines on writing effective link text as part of your call-to-action strategy, refer to our Call to Action content guidelines.
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